Watch Live Webcast:
ICANN Panel discussion, Washington, DC. January 11, 2012
Moderator: Naseem Javed
Panelists:
Rod Beckstrom, CEO ICANN,
Kristina Rosette, Special Counsel, Covington Burling
Roland LaPlant, CMO Affilias
On the eve of the GTLD launch, the panel discusses the key components of the upcoming global branding revolution.
This 90 minutes discussion took place at Newsium and was webcasted worldwide on January 11th 2012.
DOMINATION - THE GTLD NAME GAME
Release date January 12th 2012
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To order large quantity or speaking engagements kindly contact: Kristal Wallis kw@azna.com
A new book has been introduced to deal with the global naming complexities amidst the thick fog of confusion being created among global marketers, on one side the exiting new technology and the new powers to global cyber name branding and other created by the advertising branding agencies from all over the world creating mythical fears to disrupt this rapid domain name expansion.
In order to move beyond all this and to explore various models of market domination via name identity, this new book is being released worldwide on January 12th 2012.
The book is written in simple language for the boardroom where issues of global market domination are top of the agendas.
Most so called famous brand names all over the world have already reached their peak and are not worthy of the global 'one internet one world' platform, where to dominate that space a 'one name one owner' capability is most desirous. Unfortunately, the largest group falls into 'one name and thousand owners' category, hence all this the fog of war.
It’s no longer important whether you are an expert on ICANN GTLD or not, the question is what you are going to do if your sector gets dominated by new GTLDs? What to do and how to manage is the bigger question.
This is a serious topic for CEOs and CMOs and requires some deeper understanding of the global cyber branding landscape.
Prepared for senior executives in non-technical language this book is critical for business expansion and for the image and name identity
centric teams.
Here are the facts:
There are 2 Billion online users
There are 200 million domain names
Both numbers will double in coming years
The ‘big bang ecommerce’ will continuously expand
Market domination via name identity is a new frontier
ICANN’s GTLD platform offers amazing potential
We live in a ‘one internet, one world’ domain
We aim ‘one name, one owner’ for image domination
When both fronts are combined, name Domination is the result
The world suddenly appears to be under the Internet dome there are
2 billion online users, engaging with 200 million domain names.
When FaceBook alone has 500,000,000 active users,
YouTube gets 3 billion views per day.
THE WORLD’S LARGEST BRANDING REVOLUTION STARTS JANUARY 2012
While the majority of businesses around the world unaware, monstrous tidal waves approach, poised to shake down the old structures of marketing and morph them into highly intricate digitally driven modules sprinkled around the world. Something we have not seen before since the introduction of the internet.
A very tiny portion of the corporate sector is actively engaged in this debate, while others are engaged in battles with advertising associations of the world who are violently opposed to this new change. Right or wrong is no longer the issue, domain name expansion is already a rapid expansion path.
January 12th 2012
On June 20th 2011, the internet authority, ICANN, the Internet Corporation of Assigned Names and Numbers, created a global shockwave in Singapore. A thousand delegates witnessed the long awaited release of the gTLD program, which would allow new types of domain names with unlimited potential.
There is immense information on www.icann.org the language and the complex details are most suited to legal professional and senior IT people. Still there is a lot and frequent visits to the site will only provide richness and deeper understanding to the subject.
The application fee per name starts at USD $185,000 plus another $500,000 to integrate. This investment is no more than what a large single highway signage costs over a ten-year lease. This is more about thousands of such luminous cyber structures over high-density, information highways.
This cost does not require justification. In large business corporate expenses, this is
a small amount, considerably smaller than what is routinely spent on advertising campaigns.
The combined global advertising expenses are in excess of USD$500 Billion.
Beginning January 12, 2012, ICANN will begin accepting applications over the next three months. This small window is only open to accept 500-2500 applications, and will remain shuttered for the next few years.
By May 2012, all 500-2500 applications will go live and online. Being a transparent process, all applicants and their proposed names will be open to the public as the approval processes begin. The world of global cyber name branding will reach the upper stratosphere. The year of 2012 will change the marketing game forever.
GLOBAL RACE FOR IMAGE DOMINATION
Understanding all these digital movements and acquiring highly calibrated skills to tackle global issues of marketing and business expansion is here the next winners and losers will be decided.
If we accept one internet one world as a norm then one name owner become a natural progression to achieve market domination via name identity.
When you and your city go to sleep the ¾ of the world is wide awake, running, consuming, producing and innovating to get ahead.
Release date January 12th 2012
Buy now at Amazon
To order large quantity or speaking engagements kindly contact: Kristal Wallis kw@azna.com
THE AUTHOR
THE BOOK:
DOMINATION, THE GTLD NAME GAME
Author: Naseem Javed
Book Details
Soft cover: 270 pages
Publisher: Metrostate Syndicate (2012)
Language: English
ISBN-13: 978-0-9866100-3-5
Product Dimensions: 5” X 8” X 1”
Shipping Weight: ½ lb
Price: USD $ 45.00
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METROSTATE SYNDICATE
Copyright © 2012 Naseem Javed.
ALL RIGHTS RESERVED.
No part of this book may be used or reproduced in any manner whatsoever without written permission except
in the case of brief quotations embodied in critical columns and reviews. press@metrostate.com
Publisher: Metrostate Syndicate, Toronto www.metrostate.com
Published simultaneously in United States, Canada
Library of Congress Control Number: 2011963750
Library and Archives Canada Cataloguing in Publication
Javed, Naseem, 1944-
Domination : the GTLD name game / Naseem Javed.
Includes bibliographical references and index.
ISBN 978-0-9866100-3-5
1. Internet domain names. 2. Branding (Marketing).
I. Title.
TK5105.8835.J38 2012 004.67'8 C2012-900076-0First Edition
Editor: Tashi Alexander Javed
Book Design: CORPOMUNDI
Printed and bound in USA
Price: USD $ 45.00
www.metrostate.com
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